Background Information: Safety of our commuters has always been and will always be our number one priority. Strong enforcement is the cornerstone for safe driving. We would like to improve drivers’ awareness. “Click it or ticket” and similar messaging on the DMS system is most common. The Iowa Department Of Transportation developed messaging that is edgy but proving very effective. It is a safety message with a humorous twist.
We have implemented a similar messaging program for the Causeway Bridge. It has been overwhelmingly successful!
What’s up Wednesday: Messages are displayed on the signs every Wednesday for 24 hours from midnight to midnight. There are two message boards, one on the north shore and one on the south shore. You can’t miss them as you enter the bridge!
We would love to read your catchy phrase that has a Causeway Bridge and local twist! So, fill out the form below and if selected, your message may be seen by thousands of commuters!
Message Criteria: Your message must be safety related. Be creative! No defamatory, infringing, obscene, indecent, harassing or bullying messages will be considered.
Message Specifics: Due to the size of the sign, the message is limited to 3 lines with a maximum of 20 characters with spaces between them. The maximum is 60 characters for the entire message.